Arctic Butterfly Coaching & Consulting, LLC ("Arctic Butterfly," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our websites (arcticbutterflycoaching.com, melaniemyles.com) and any associated landing pages, funnels, or subdomains (collectively, the "Sites"), or when you engage with our programs, coaching services, or community.
By using our Sites or services, you agree to the terms of this Privacy Policy. If you do not agree, please do not access or use our Sites.
1. Information We Collect
A. Information You Provide Directly
We collect information you voluntarily provide when you:
Complete opt-in forms, quizzes, or assessments (including the Give-a-Damn Meter™ quiz)
Register for coaching programs, the GRACE Leadership Lab, Leadership Labs, or the SiSTEM Circle community
Make a purchase or submit payment information
Schedule a call, submit an application, or fill out a contact form
Communicate with us by email or through any messaging platform
This information may include your name, email address, phone number, job title, employer, payment information, and any content you share during coaching sessions or in written communications.
B. Information Collected Automatically
When you visit our Sites, certain technical information may be collected automatically through cookies and analytics tools, including:
IP address and general location
Browser type and device information
Pages visited, time spent on pages, and referring URLs
Actions taken on our Sites (clicks, form submissions, scroll depth)
C. Information from Third-Party Platforms
If you engage with us through third-party platforms (such as LinkedIn, Facebook, or Instagram), we may receive information consistent with your privacy settings on those platforms.
2. How We Use Your Information
We use the information we collect to:
Deliver, operate, and improve our coaching programs, courses, and community
Process payments and fulfill purchases
Send emails, newsletters, program updates, and marketing communications (with your consent)
Route you to the appropriate resources based on quiz or assessment results
Personalize your experience within our programs or community
Respond to your inquiries and provide customer support
Analyze how our Sites and funnels are used to improve performance
Comply with legal obligations
3. How We Share Your Information
We do not sell, rent, or trade your personal information. We may share it only in the following circumstances:
A. Service Providers
We work with trusted third-party vendors who help us operate our business. These vendors only access your information as needed to perform their services and are obligated to maintain its confidentiality. Current vendors include:
GoHighLevel / FG Funnels — CRM, email automation, funnel management, and landing page hosting (links.melaniemyles.com and related subdomains)
Stripe — payment processing (we do not store full payment card details)
Mighty Networks — community platform for the SiSTEM Circle
Google Analytics — site usage analytics
Meta (Facebook) Pixel — advertising performance tracking
B. Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (such as a court or government agency).
C. Business Transfers
If Arctic Butterfly Coaching & Consulting undergoes a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your personal information is transferred and becomes subject to a different privacy policy.
4. Coaching Session Confidentiality
Information shared during coaching sessions—including personal disclosures, career challenges, workplace situations, and goals—is treated as strictly confidential. We will not share the substance of coaching conversations with any third party without your explicit written consent, except as required by law (for example, if disclosure is necessary to prevent serious harm).
Please be aware that information submitted through third-party platforms (GHL, Mighty Networks, email) is also subject to those platforms’ own privacy practices.
5. Cookies and Tracking
Our Sites use cookies and similar tracking technologies to enhance your experience and analyze usage. You may control cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of our Sites.
We use the Meta Pixel and Google Analytics for advertising and analytics purposes. These tools may track your activity across websites. You may opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout. You may manage Meta ad preferences at facebook.com/ads/preferences.
6. Email Communications
By submitting your email address on any of our Sites or landing pages, you consent to receiving emails from Arctic Butterfly Coaching & Consulting, which may include program information, resources, and marketing communications.
You may unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us at [email protected]. Even after unsubscribing from marketing emails, we may still send you transactional messages related to purchases or active program enrollment.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Coaching-related records are generally retained for a minimum of three (3) years following the end of a coaching engagement.
8. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
9. Your Rights and Choices
Depending on where you are located, you may have certain rights regarding your personal information, including the right to:
Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your personal information (subject to certain exceptions)
Opt out of marketing communications
Request that we limit the processing of your data
To exercise any of these rights, contact us at [email protected]. We will respond within a reasonable timeframe.
10. Children's Privacy
Our Sites and services are intended for individuals 18 years of age and older. We do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will delete it promptly.
11. Third-Party Links
Our Sites may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
12. Changes to This Policy
We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with a revised effective date. Your continued use of our Sites following any changes constitutes your acceptance of the updated policy.
13. Contact Us
If you have questions or concerns about this Privacy Policy, please contact:
Arctic Butterfly Coaching & Consulting, LLC
Attn: Melanie MylesEmail: [email protected]
Website: arcticbutterflycoaching.com