You were taught:
work hard, be reliable, become excellent, stay humble. Advancement follows.
→
Hard work made you reliable.
Visibility makes you selectable.
You were never taught the second part.
Applications Open · Cohort 1
Live on Zoom · 8 Seats · Application Required
↓
Only 8 seats · Founding Member pricing available post-webinar
“I'm doing everything right.”
“I'm exhausted.”
“I don't know what I'm missing.”
“Why does advancement feel so unclear?”
Most women in STEM never learn the unwritten rules of advancement. Not because they aren't sharp enough. Because nobody hands out that playbook.
You're technically respected. You deliver. People count on you. And somehow — you're still watching others advance past you. People who don't work as hard. People who don't deliver like you do.
You became indispensable to the work instead of visible to leadership. There's a difference. And no one told you.
Said another way…
And the rules of perception were never on your training plan.
Old belief: Work hard → become excellent → stay humble → advancement follows. You did all of this. You're still doing it.
- but -
New understanding: Hard work creates reliability. Strategic positioning influences selection. These are not the same track - and you were only trained on one of them.
- which means -
Performance gets you noticed by the work. Visibility gets you selected for the opportunity. You've been masterfully solving the wrong problem.
You are not imagining this. The gap is real. And it's fillable.
You don't need to work harder. You don't need another certification. You don't need to become someone you're not.
You need to understand how leadership perception works, how organizational systems select for advancement, and how to position yourself as the obvious choice - without performing, without burning out, without disappearing inside the process.
Visible & Valued™ is the program built because this curriculum did not exist anywhere. Not in engineering programs. Not in corporate training. Not in the leadership books written for someone else's career.
“The women who advance in the next decade won't be the ones who worked the hardest or stayed the latest. They'll be the ones who understood the room, built the relationships, and showed up strategically - not just reliably.”
That's a skill you can learn.

B.S. Mechanical Engineering · MBA · PMP · ICF-Certified Executive Coach · Gallup Certified Strengths Coach
I spent 30+ years in energy operations - as a Mechanical Engineer, then as Director of Operations at Alyeska Pipeline (TAPS). I worked hard. I was reliable. I delivered results.
And I learned - the hard way, with time I couldn't get back - that technical excellence was never the bottleneck. Visibility, positioning, and organizational literacy were. I built Visible & Valued™ because the curriculum I needed didn't exist. Not anywhere. Now it does.
- 30+ years navigating male-dominated industries in energy and engineering
- Former Director of Operations, Alyeska Pipeline Service Company (Trans-Alaska Pipeline System)
- Founder & CEO, Arctic Butterfly Coaching & Consulting
- Speaker, SWE25 & SWE26
- Featured in CEO Weekly
"You are not crazy. And you don't have to figure it out alone."
A 6-Week Strategic Leadership Lab for High-Performing Women in STEM

Live Sessions
Seats Max
Days of Support
Depth over scale. Transformation over information. Interpretation over motivation.
Each week maps to a pillar of the GRACE Method™ - building toward your Personalized Leadership Positioning Brief, delivered Week 6.
Outcome: "I'm not imagining this."
Topics: Invisible Rules · Performance vs Positioning · Reliability Trap™ · Leadership Perception · CliftonStrengths Interpretation
Outcome: Advancement shouldn't require self-erasure.
Topics: Burnout & Invisible Labor · Boundaries · Give-a-Damn Meter™ · Energy Allocation
Outcome: Understanding how to become known.
Topics: Visibility Strategy · Sponsors · Win Wall™ · Strategic Projects · Impact Communication
Outcome: Communicating with calm authority.
Topics: Calm Authority · Meeting Presence · Leadership Perception · Self-Advocacy · Leadership Voice
Outcome: Navigating relationships strategically.
Topics: Trust & Psychological Safety · Stakeholder Awareness · Relational Leadership · Power Dynamics
Outcome: A realistic plan you'll actually use.
Topics: Personal Visibility Strategy · Leadership Narrative · 90-Day Positioning Plan · Personalized Leadership Positioning Brief (yours to keep)
Plus 2 additional weeks of integration support + office hours after Week 6.
Fall 2026 Cohort
Available for 72 hours post-webinar · Webinar attendees only
Payment plans available
🔒 Secure Checkout • All major credit cards accepted
This cohort is capped at 8 intentionally. Transformation at this level requires depth, not scale. The Personalized Leadership Positioning Brief alone requires individual attention. The interpretation of your CliftonStrengths requires individual attention. Eight is not a marketing number. It is the ceiling of what can be done well.
The Founding Member price of $1,497 is available for 72 hours post-webinar — for webinar attendees only. After that window closes, the standard price of $1,997 applies. That window does not reopen.
Applications close September 1, 2026 — or earlier when seats fill. This cohort does not roll over. The next cohort will be announced on its own timeline.
Registration closes in:
Secure your spot today. Spaces are strictly limited.
A: Yes — especially. Senior roles often come with higher stakes and less explicit feedback. Visibility strategy matters more at the senior level, not less. Many of the women this program is built for are senior ICs or managers who are technically excellent and organizationally invisible.
A: This program was built inside industries like yours. Melanie spent 30+ years in energy operations — one of the most technical, conservative environments that exists. The frameworks are designed for organizations that don't have a lot of explicit language around "visibility." That's exactly where they're needed most.
A: One 75-minute live session per week, plus time to apply what you learn. This is designed for women who are already busy. The curriculum is built for integration, not homework-heavy consumption.
A: Because cohort fit matters. With only 8 seats, every person in the room affects everyone else's experience. The application takes about 10 minutes — it's a conversation starter, not a test. Melanie reviews every application personally.
A: Sessions will be recorded and available to all enrolled members. Live attendance is encouraged because the cohort dynamic is part of the value — but life happens, and you won't fall behind.
A: Yes. Payment plan options are available. Select that option during your application and details will be included in your enrollment confirmation.
Yes, we stand behind our service. We offer a 30-day no-questions-asked refund policy if you aren't completely satisfied with your experience.
You've been delivering. You've been reliable. You've been excellent. None of that stops here. What changes is that leadership knows your name now. People associate you with leadership. You walk into rooms differently. You advocate earlier. You apologize less.
You become the obvious choice — not by working harder, but by being seen more clearly.
Limited spots available. Applications close soon.
Transform your life today 🦋

© 2026 Visible & Valued™ · Arctic Butterfly Coaching & Consulting, LLC
arcticbutterflycoaching.com · Anchorage, Alaska
Privacy Policy · Terms of Service